Case Study 11: Prolonging the Quality of Ornamental Foliage Plants
Principal Investigators: US: C. A. Conover, Richard T. Poole (University of Florida); IS: Jaacov Ben-Jaacov (Agricultural Research Organization, Volcani Center)
Goal: To determine the environmental conditions for maintaining quality of foliage potted plants during long distance shipping and storage.
Activities: Laboratory and simulated shipping experiments to determine the effects of temperature, soil mixes, humidity and phytohormones on several genera of foliage plants during dark storage.
Outcomes: The initiation of shipping transportation of foliage (and later flowering) potted plants to Europe. An immediate growth in the tropical foliage plants industry in Florida (also creating job opportunities) followed upon the large increase in shipped exports and development of the international market for foliage potted plants. The success later decreased as other international competitors entered the market and shipments from the US declined.
Economic Benefit: Net Present Value of BARD’s investment is $119 million, and it has already been attained. The Internal Rate of Return is 89%. Benefit-Cost Ratio is 90 and it has already been attained.
Capacity Building: Due to the early date of this BARD award, we are not able to provide information on the students involved in this research project.